Since the past few years, UV printing has played an increasingly important role in promoting the sales of printed matter, leaving competitors in the traditional offset printing market behind. The demand for UV printing continues to rise around the world. The U.S. market is on the cusp of development.
In the United States, UV technology has been widely used in the field of offset printing since the late 1990s. People use UV glazing technology on special substrates to achieve extraordinary and traditional designs. For example, labels, after using UV, sales have increased significantly. Today, many industries are trying to rely on brands to establish their position in the market and break out of the vicious circle of cheap products and price wars.
Currently, a large proportion of Heidelberg printing presses are UV models, and this proportion continues to grow. According to European equipment manufacturers, the annual growth rate of UV models will reach 7%, the annual growth rate of UV drying devices will be 10%, and the growth rate of UV inks and varnishes will be the fastest, reaching 14%. Hybrid varnishing processes will also benefit from this. Since the mid-1990s, Heidelberg has installed more than 740 printing presses using the hybrid coating process in the US market. When a company has enough UV printing orders, it is definitely a wise move to choose a printing machine equipped with a UV coating unit.
